We're thrilled to announce that Goodnature has been recognized as the #6 Most Innovative Company in the Consumer and Household Goods sector by Fast Company for 2025! This prestigious acknowledgment highlights our commitment to revolutionizing pest control with humane and effective solutions.
Fast Company’s annual list for consumer and household goods showcases groundbreaking products that revolutionize every room in the house.
What This Means for Goodnature
Being recognized on this list validates our dedication to developing products that not only solve pest problems but also prioritize animal welfare and environmental sustainability. Our humane, toxin-free smart traps, specifically the award-winning mousetrap has been recognized for being a first of its kind. Equipped with infrared no-touch sensors, our newest battery-powered trap is capable of 100 strikes per charge. We are changing the way people think about pest control.
As Fast Company highlighted, innovation in consumer goods is about addressing real-world problems with creative solutions. For us, this means:
- Humanity: Providing a swift, clean kill with our CO2 and battery powered traps.
- Sustainability: Eliminating the use of harmful toxins and promoting eco-friendly pest management with toxin-free lures.
- Effectiveness: Providing reliable and efficient solutions that protect homes and ecosystems.
- Technological Advancement: Adapting to the modern world by incorporating strike detection technology and smartphone connectivity.
- Expansion: Growing our pest-free footprint worldwide, and working towards large-scale trap deployments.
Looking Ahead
We're inspired by the other innovative companies featured on Fast Company's list. These diverse innovations remind us that there's always room to improve and push boundaries. We are especially excited about our “moonshot” project, a biodegradable trap for large-scale deployments, which is hopefully only 24 months away from trials.
We want to thank our loyal customers, partners, and the entire Goodnature team for their support. This recognition fuels our passion to continue developing innovative solutions that make a positive impact.
Stay tuned for more exciting developments from Goodnature as we continue to lead the way in humane and sustainable pest control.
Read more about the Fast Company’s Most Innovative Companies for 2025 here.